50s online dating site ‘to smash stereotypes’
going on a first charm dating date can be daunting. that will not change just because you get older.
The 50 plus generation find there are many of the same stigmas associated with meeting people online as there are for younger generations. can i like him? will any of us get on? should i have my friend to ring half way through with an ‘excuse’ for me to leave promptly? standard essentials same questions going through first dates’ heads, No matter how old they are.
to be able to a YouGov Survey last year, One in five unions in the UK now start online, With UK singles making contributions almost 3.4bn annually to the economy in their search for a partner. with some 5.8m progressed 45 living alone and some 1.7m women over 65 who are widowed within the uk, online dating service personals for the over 50s has become big business. Matt Connolly conceived the idea of the internet site to dispel the stigma and solve a problem presented to him around the Sunday lunch table. His single mother asked him why he couldn’t help her find her knight in shining armour, And so he seriously went about it.
After stepping away from his digital agency and exploring businesses which were both scalable and had a level of integrity, Matt tells me he started look around the world of dating for the over 50s in a serious way.
He signed himself up to countless “individual dating” Sites and interviewed hundreds of single consumers. What he found was that even though this is one of the fastest growing demographics of personals, Most would never consider online dating site without their child’s encouragement.
Having proven edge being certain there was both a need and commercial value Matt went about building a team to assist him with the creation of the site.
The US online dating services industry has performed well over the last five years. earnings gains averaged 3.5pc per year over the five year period to achieve $2bn (1.25bn) operating in 2012, With consumers increasingly turning to web pages to meet prospective dates.
America houses dating giants such as eHarmony, Who have has been highly profitable since 2004 and exceeded the $1bn in revenue mark in 2009. They estimate that 542 people get married every day in the USA having met online, Accounting for pretty much 5pc of new US marriages. Now utilizing in over 150 countries, They have noted the need to connect specific groups of people and offer a senior singles section.
Mysinglefriend, started in 2004 by Sarah Beeny, Uses peer endorsement as a key perhaps the site’s appeal. Friends introduce their friends to prospective partners by way of a written profile and whilst candidates can’t amend the write up they are given, It does include a right of reply. MSF has information on 200,000 users and a core market of 25 36 year olds. in order to Hitwise data, The profiles of the top people to MSF are Bright Young Things and Urban Cool. Perhaps not what the over 50s are trying to find.